Overview

• Audi and Adidas announced a multi-year agreement for the brand to supply the new Audi F1 team starting in 2026, with contract length and financial terms not disclosed.
• The collaboration covers tailored performance kit for drivers, mechanics and engineers, plus a separate fan collection slated to launch before the 2026 season.
• With the Audi deal, Adidas now outfits both German factory teams in F1, having become Mercedes’ official apparel partner in 2025.
• Media reports, including BILD, have estimated the Audi–Adidas deal at about €25 million per year, a figure not confirmed by either company.
• The apparel pact joins Audi’s broader 2026 build-out that includes Revolut as title partner and bp/Castrol for fuels and lubricants, with the current Sauber drivers Nico Hülkenberg and Gabriel Bortoleto widely expected to remain next season.