Overview
- Paulaner will serve as official supplier to the future Audi F1 Team from 2026 with activations centered on the Paulaner 0.0% range.
- Audi frames the collaboration around craftsmanship, authenticity and a drive for excellence to reach global and younger audiences.
- The alcohol-free focus is presented as promoting responsible fan experiences aligned with motorsport safety norms.
- Audi says its first power units ship in December to Bahrain for pre-season testing, with the project becoming the official team on January 1, 2026.
- Audi targets a March 8, 2026 race debut, with media reports citing a roughly 30% team stake sold to a Qatari sovereign fund as financial context.