Overview

• CEO Gernot Döllner told Autocar to “stay tuned” on a true off-road model positioned outside Audi’s regular Q-badged lineup.
• Coverage links the project to Scout’s Traveler/Tera architecture, suggesting body-on-frame underpinnings with fully electric or possible range-extender options.
• Audi is evaluating building the vehicle in the United States, potentially at Scout’s South Carolina facility or a dedicated site, with any decision contingent on tariff and regulatory stability.
• No technical specifications or launch timeline have been announced, and Audi describes the model as a niche halo intended to feed ideas into core products.
• The move comes as Mercedes’ G-Class and Land Rover’s Defender dominate the segment and BMW develops its own rugged ‘G74’ for later in the decade.