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Audi Secures Adidas Deal for 2026 F1 Team as Reports Point to Ferrari Staff Hires

The driver pairing sets bold targets for Audi’s works project.

Overview

  • Adidas and Audi confirmed a partnership that will outfit the future Audi F1 team from 2026, covering all team clothing.
  • Bild reports the apparel deal is worth about €25 million per year, a figure not officially disclosed by the companies.
  • Italian media report Audi has recruited long-serving Ferrari figures Wolf Zimmermann and Lars Schmidt for its works effort, with start dates not yet clear.
  • Nico Hülkenberg said a first Grand Prix victory remains his goal and called 2026’s technical reset a key opportunity, while tempering expectations about immediate frontrunning.
  • Rookie Gabriel Bortoleto voiced long-term title ambitions and praised Hülkenberg’s influence, as recent form includes Hülkenberg’s first podium at Silverstone and a Monza DNS from a hydraulic fault.