Overview

• Unveiled in Milan ahead of a public showing at IAA Mobility in Munich, the Concept C previews a production model Audi says will closely match the show car.
• CEO Gernot Döllner projects a 2027 on-sale date with a very low five‑digit global volume and pricing between the discontinued TT and R8, while stressing it is not a TT successor.
• Audi officials indicate the car uses an 800V architecture and shares key elements with Porsche’s forthcoming electric 718, with rear‑wheel‑drive and all‑wheel‑drive variants planned.
• Sports‑car packaging includes a centrally mounted battery that enables a rearward cabin and low seating position, plus a first‑for‑Audi electrically retractable two‑piece hardtop.
• The cabin follows a 'shy tech' approach with anodized aluminum physical controls, a fold‑away 10.4‑inch infotainment screen, haptic steering inputs, and wool/recycled textiles.