Overview

• The E5 debuts in China at about €25,000 before taxes, with performance positioned near the A6 Sportback e-tron at a far lower price point.
• The model uses a China-specific 'AUDI' script as part of a split-brand strategy separate from four-ring European-style models.
• Audi says development time was roughly halved versus Ingolstadt by relying on Chinese supply chains, cheaper electricity, lower labor costs, and local battery sourcing.
• Launch interest was immediate, with 10,000 pre-orders reportedly recorded within ten minutes of its unveiling in China.
• German customers cannot currently buy the E5 due to trademark restrictions on imports, intensifying pressure on BMW and Mercedes to reassess their China strategies.