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Audi H1 Profit Falls 37.5% to €1.3 Billion, Revises Guidance and Accelerates Savings Drive

Audi’s review of the EU-US tariff agreement will guide its import cost outlook during a transformation that seeks to save over €1 billion a year

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Ein Opelmitarbeiter arbeitet in der Montagestraßeim Werk Rüsselsheim an einem Fahrzeug.
Endkontrolle  im Lichttunnel bei Audi

Overview

  • President Trump’s 27.5% US import tariffs cost Audi around €600 million in the first half of 2025.
  • Provisions for cutting 7,500 German jobs through 2029 weighed on earnings by another €600 million.
  • Sales volumes fell significantly in China and the USA, contributing to a third consecutive first-half profit decline.
  • Audi reduced its full-year revenue forecast by €2.5 billion to €65–70 billion and signaled lower margins.
  • Management will assess details of the recent EU-US tariff deal while pushing a transformation program targeting over €1 billion in annual savings.