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Audi Debuts Q9 as Its New Full‑Size Flagship SUV

Audi says the Q9 is built for U.S. three‑row luxury buyers to help the brand regain ground in America and compete with the BMW X7 and Mercedes GLS.

Overview

  • Audi unveiled the 2027 Q9 and performance SQ9 in a global reveal that concluded on Wednesday, July 29, 2026, and opened order books with deliveries planned for late 2026.
  • The Q9 is Audi’s largest production model at about 209 inches long with a roughly 123.5‑inch wheelbase and offers six‑ or seven‑seat layouts with an adult‑capable third row.
  • The SUV brings headline technologies such as third‑generation curved OLED taillights, Digital Adaptive Matrix LED headlights, powered automatic doors with obstacle detection, a triple‑screen cabin and an optional PDLC switchable panoramic roof.
  • U.S. models use a 2.9‑liter twin‑turbo V6 rated at 429 hp and a quoted 0–60 mph near 4.9 seconds while the SQ9 uses a 4.0‑liter twin‑turbo V8 with 591 hp and a quoted 0–60 mph near 3.8 seconds, and Audi rates towing capacity up to about 7,700 pounds.
  • Audi will build the Q9 in Bratislava with local assembly planned for markets like India, has set U.S. pricing at $89,095 for the Q9 and $119,395 for the SQ9, and expects the model to sharpen Audi’s competitiveness in the profitable American large‑SUV segment while leaving the brand exposed to U.S. import dynamics because it has no dedicated U.S. plant.