Overview

• Audi previewed the Concept C at Portrait Milano on September 2, with an official public debut slated for the Munich IAA from September 8–14.
• The show car outlines a rear‑wheel‑drive electric sports layout with a retractable hard‑top Targa roof described as a first for Audi, on a platform reported to be shared with future Porsche models.
• Chief Creative Officer Massimo Frascella frames the new design language around 'radical simplicity,' featuring a vertical rectangular grille inspired by the Auto Union Type C.
• Audi links the concept to a near‑term pipeline that includes more than 20 new models within 24 months, an entry‑level EV planned for 2026, and a sporty electric model targeted for 2027.
• Strategic signals include continued software collaboration with Rivian, forthcoming Audi Sport performance variants, plans for the China market, and a 2026 Formula 1 entry.