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Audi Concept C Debuts at IAA 2025, Signaling Design Reset

The near-series electric two-seater previews a heritage-driven language under new design chief Massimo Frascella with production targeted around 2027.

Overview

  • Audi frames the Concept C as the public start of its Vision Clarity strategy, introducing a cleaner look anchored by the upright Vertical Frame.
  • The electric two-seater uses a mid-battery layout and measures 4.52 m by 1.97 m by 1.28 m with a 2.57 m wheelbase, and Audi states a study weight of 1,690 kg.
  • Design cues include metal four-ring badges and a new four-element horizontal light signature intended to guide future production models.
  • The cabin emphasizes tactile controls and “Shy Tech,” featuring a retractable 10.4-inch display, natural materials and a simplified, distraction-light interface.
  • Audi says it aims to launch a series model around 2027 with an 800V electric drivetrain in rear- or all-wheel drive, while the concept adds a two-piece power hardtop, conventional mirrors and front and rear luggage space.