Overview

• The draft set a €10,000 opening fee and a €12,000 yearly levy, rising to €24,000 for outlets within 100 meters of a school.
• The measures are aimed at major chains such as Burger King, Pizza Hut, Domino’s and O’Tacos, not traditional friteries or independent kebab shops, using criteria like long hours, automated ordering and branded menus.
• The Brussels-Capital Region refused to approve the initial regulation, and the commune is rewriting the ordinance with an explicit anti–junk-food basis that includes a ban on fast-food advertising.
• Mayor Sophie De Vos cites the rapid growth of junk food and related social costs including obesity, diabetes, litter and late-night disturbances as the rationale.
• Experts on TF1/LCI question whether the charges would deter large brands and warn the costs could be passed on to consumers.