Overview

• Auburn confirmed its Sept. 5, 2026 season opener versus Baylor will be played at Mercedes-Benz Stadium in Atlanta as the Aflac Kickoff Game.
• The event is billed as a first-of-its-kind model tying Auburn player NIL activations directly to ticket sales and game promotions in partnership with Peach Bowl Inc.
• Athletic director John Cohen said the setup advances opportunities for Auburn student-athletes to earn third-party NIL compensation.
• Sporting News reports Auburn will receive nearly seven times the ticket allotment compared to Baylor, reflecting the program’s proximity to Atlanta.
• With the SEC moving to a nine-game conference slate in 2026, Auburn now projects six true home games, down from a typical seven, for that season.