Overview

• The credit is exclusive to AT&T Fiber broadband customers and provides a $20 monthly rebate for 12 months.
• Subscribers report receiving email notifications and note that no action is required for the discount to start appearing on their bills.
• AT&T has not disclosed eligibility criteria or the total number of recipients, making the program’s scope and selection process unclear.
• Other providers, including T-Mobile, have also introduced or publicized targeted retention credits as carriers compete to reduce churn.
• The initiative follows Verizon’s temporary removal and subsequent reinstatement of loyalty perks after customer backlash.