Overview
- AT&T announced Build‑A‑Plan as a new, fully customizable wireless offering that lets customers pick features and change them month to month.
- The company says the plan starts at $15.00 a month plus taxes and fees and will be available online on Wednesday, May 27.
- The offer requires customers to bring an unlocked, eSIM-capable phone, is limited to one line per account, and carries standard taxes and fees caveats.
- AT&T presents Build‑A‑Plan as access to what it calls "America's largest wireless network" and frames the $15 entry as lower than T‑Mobile and Verizon for comparable cellular plans.
- The launch follows a broader industry move toward modular, budget-friendly plans and could sharpen price competition while giving users clear monthly control over costs and data needs.