Overview
- The 2023–2025 analysis credits €96.3 million in economic activity and €98.7 million in reputational value tied to global media exposure and projected tourism.
- Researchers also estimate €7.5 million in fiscal returns and 1,360 temporary jobs across tourism, hospitality, audiovisual production and cultural services.
- Seville’s 2023 Latin GRAMMY week, the first held outside the United States, was credited with more than €186 million in one‑week impact.
- Follow‑on programming in Cádiz, Málaga and Seville extended the benefits through branded celebrations and sessions linked to the awards.
- Academy leaders and Andalusian officials present the results as validation of the region’s platform status, highlighting scholarships and school initiatives such as Latin GRAMMY En Las Escuelas, Beca Prodigio, Becas Talento and Beca Legado Paco de Lucía.