Overview
- Cristina Pedroche and Alberto Chicote will co-host from Madrid’s Puerta del Sol in a first-ever simulcast across Antena 3, laSexta and atresplayer.
- LaSexta drops its separate countdown with Cristina Pardo and Dani Mateo as Atresmedia consolidates the event under one presentation.
- Atresmedia says it is mounting a large-format production with an unprecedented technical and human deployment for the December 31 broadcast.
- The strategy aims to reclaim ratings after RTVE led last year, when Pedroche and Chicote drew a 28.1% share and 4.3 million average viewers.
- Positioned as a premium showcase for brands, the broadcast builds on Atresmedia’s decade-long commercial lead, with Pedroche calling it “like the Super Bowl” and noting her dress and message are in development.