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Atlético San Luis Renames Stadium to Estadio Libertad Financiera Under Naming-Rights Deal

The club casts the agreement as a step toward a longer-term evolution.

Overview

  • The club said the Estadio Alfonso Lastras name is being retired this month, with the venue now officially titled Estadio Libertad Financiera.
  • The change stems from a naming-rights alliance with Libertad Financiera that the team says reflects shared values tied to social commitment and local roots.
  • A staged transition is planned between August and December to update communications, visual identity, social activations, and fan engagements.
  • No specific plans for physical upgrades or operational changes to the stadium have been detailed.
  • Atlético San Luis opened the Clausura 2026 with a 1–2 home loss to Tigres and is scheduled to return home on February 1 against Chivas.