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Atlee-Directed Ching’s Ad With Ranveer Singh Drops Teaser Ahead of Oct. 19 Release

Media reports cite a roughly Rs. 150 crore, film-scale budget based on industry sources, with no public confirmation from the brand.

Overview

  • Ranveer Singh shared a teaser featuring a spy-action concept that also stars Sreeleela, with Bobby Deol appearing as the antagonist.
  • The spot is directed by Atlee in his first commercial project after Jawan, emphasizing cinematic style and scale.
  • Outlets report the full version is slated to debut on October 19, with a company screening in Mumbai the same day expected to feature key talent.
  • The reported budget of around Rs. 150 crore would place the campaign among India’s largest ad spends, exceeding several recent feature-film budgets.
  • Coverage describes elaborate sets, extensive VFX and a multi-location shoot, reflecting an approach that mirrors feature-film production.