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Atlassian to Buy DX for $1 Billion to Add Developer-Productivity Analytics

The deal centers on measuring the impact of rising AI spend across Atlassian’s user base.

Overview

  • Atlassian said it will pay in cash and restricted stock and expects the transaction to close in its second fiscal quarter of 2026.
  • The company plans to integrate DX to provide data-driven visibility into developer productivity and the return on AI tooling investments.
  • DX serves more than 350 enterprises, including ADP, Adyen and GitHub, after raising less than $5 million in outside funding.
  • Executives cited a roughly 90–95% customer overlap as a key rationale for the acquisition and for building an end-to-end data-to-action workflow.
  • The purchase is Atlassian’s largest to date and follows its early-September buy of The Browser Company, intensifying competition with Microsoft and GitLab.