Overview

• The partnership brings together Speedway Motorsports and Sonic Automotive’s EchoPark Automotive, both led by Smith family members Marcus and David Smith.
• An extensive visual overhaul will plaster the facility with bright green EchoPark signage across the 850-acre Hampton property, from track walls to Victory Lane.
• EchoPark Speedway will kick off TNT’s NASCAR broadcast on June 28 and inaugurate this year’s $1 million in-season tournament.
• The winner of the inaugural race under the new name will receive a ‘nearly new’ Chevy Silverado and one of only 26 limited-edition Sturgis Rally Harley-Davidson motorcycles.
• This marks Speedway Motorsports’ first major naming rights agreement since Charlotte Motor Speedway adopted the Lowe’s Motor Speedway moniker in 1999.