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Athlos Lights Up Times Square and Launches Instant Payouts as New York Meet Opens

Pairing a Times Square showcase with instant Cash App payouts signals an athlete-first push toward a 2026 team model.

Overview

  • Olympic champion Tara Davis-Woodhall topped long jump qualifying in Times Square at 6.81m, with Jazmin Sawyers and Quanesha Burks also advancing to Friday’s final at a sold-out Icahn Stadium.
  • This year’s purse totals about $773,500 across seven events, with $60,000 to each winner, a $250,000 world-record bonus, and a 10% event revenue share for competitors.
  • A new Cash App partnership will deliver prize money within minutes of results being confirmed, with drug testing in place and agreements requiring repayment if a test later fails.
  • Headliners for Friday’s track program include Faith Kipyegon and Keely Hodgkinson, with distribution spanning platforms such as X, YouTube and ION Television.
  • Founder Alexis Ohanian says revenue has grown roughly three- to four-fold year over year, sponsors Toyota and Tiffany & Co. have been retained, Cash App has joined, and a measured multi-meet, team-format expansion is targeted for 2026 as Athlos positions itself against the troubled Grand Slam Track.