Athletic Brewing Secures $50M, Doubling Valuation to $800M

The non-alcoholic beer leader aims to expand production and meet rising demand driven by health-conscious consumers.

Athletic Brewing's valuation has surged to $800 million following a $50 million equity round led by General Atlantic.
The company plans to use the funds to increase production capacity and expand its presence in global markets.
Athletic Brewing sold over 258,000 barrels in 2023, making it the top non-alcoholic beer brand in U.S. grocery stores.
The non-alcoholic beer market is growing rapidly, driven by younger generations seeking healthier lifestyle choices.
Athletic Brewing's success is supported by a significant shift towards sobriety and mindful drinking among Gen Z and Millennials.