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Atherton’s Call to End Arranged IndiaPakistan Fixtures Faces BCCI Pushback

Broadcast contracts through 2027 plus ACC revenue dependence complicate rapid reform.

Overview

  • Michael Atherton urged the ICC to stop engineering IndiaPakistan meetings at multi-team events and to introduce transparent, merit-based draws from the next rights cycle.
  • He argued the rivalry is being used as a proxy for political signalling, noting the ICC’s 2023–27 broadcast cycle is valued at roughly $3 billion and that the teams have shared ICC groups in 11 straight events since 2013.
  • Controversies at the Asia Cup 2025—including no-handshake gestures, provocative on-field actions, and India refusing the trophy from Pakistan’s Mohsin Naqvi—spilled into a Women’s World Cup ODI in Colombo.
  • A BCCI official responded that reducing such fixtures is not a simple decision because sponsors and broadcasters must agree, indicating little appetite for immediate change.
  • There has been no public move by the ICC or ACC to alter draw procedures before current contracts expire, even as calls for transparency grow across regional media.