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Ather Confirms 'EL' Scooter Platform Reveal on Aug. 30, Teases Concept

The move signals Ather’s push into the entry-level scooter segment.

Ather EL Concept Teased
Ather EL Concept Teased
Ather EL Concept Teased - Battery
Ather EL Concept Teased - Charging port

Overview

  • The unveiling is set for Ather Community Day on August 30 in Bengaluru at the Karnataka Trade Promotion Organisation from 10 a.m.
  • A concept model built on the new EL architecture will be showcased at the event.
  • CEO Tarun Mehta describes EL as extremely versatile, lower cost and highly scalable.
  • An official teaser released on August 20 reveals the concept’s silhouette without detailed specifications.
  • Industry reports suggest a mainstream, family-focused direction and speculate on modular hardware, possible LFP batteries, Battery-as-a-Service and a Rs 90,000–1,00,000 starting price, all unconfirmed by Ather.