Overview
- The project is planned for 840 N. Central Avenue in the Roosevelt Row Arts District and is presented as an experiential entertainment destination.
- Designs by Räkkhaus call for more than 90,000 square feet of experience-driven spaces, including a 20,000-square-foot, 2,000-person concert and event center and an esports venue with a 10,000-square-foot sportsbook.
- Features include multiple immersive nightlife environments, several restaurants and retail spaces, and an oversized pool intended for high-energy gatherings.
- Architecture evokes Tron and Blade Runner aesthetics with a programmable LED-lit breezeway and subtle nods to classic games, while the 19 suites and 72 rooms reference Atari’s 1972 founding.
- Developers have launched a Regulation A Tier Two offering with a $500 minimum investment and indicate construction is slated to start in late 2026 for a planned opening in late 2028.