Overview
- Speaking in New York City on Nov. 18, Reynolds recalled Curtis’s guidance that every character needs a beginning, a middle, and an end.
- He said he adapts that structure to 30- or 15-second advertising, framing quick narratives that still feel complete.
- Reynolds argued that too much time and too much money can kill creativity, emphasizing resource limits as a creative catalyst.
- He described humor and emotion as the most effective tools for building connection in branding, noting their combined impact.
- Reynolds also reflected on practicing “soft parenting” with his four children with Blake Lively, emphasizing safety as the basis for thoughtful decisions.