Overview

• Addressing Celebrate Cinema 2025 in Mumbai, Adani called cinema a strategic soft power and warned that “silence is not humility, it is surrender.”
• He predicted AI could cut film creation costs by as much as 70–80% and enable instant, personalised, interactive storytelling where creators become their own studios.
• Adani cited the 2023 Hindenburg report as a “calculated attack” that briefly erased over $100 billion in market value, arguing that truth must be asserted loudly.
• He contrasted Indian narratives told through foreign lenses with Hollywood’s projection of national identity, naming films like Top Gun and Rambo as deliberate image-building.
• The keynote drew an on-site endorsement from filmmaker Rajkumar Hirani and included felicitations for Rajkumar Hirani and Kartik Aaryan, with Subhash Ghai and Dr Priti Adani in attendance.