Overview

• Sweeney said she will not address her American Eagle campaign at the Toronto premiere on Sept. 5, stating she will only discuss the film and its makers.
• For Christy, she trained for months, gained about 30–35 pounds, and filmed full‑contact boxing scenes that resulted in bruises and concussions.
• Directed by David Michôd, the biopic focuses on Christy Martin’s rise in the 1990s and her battles outside the ring, with Ben Foster and Merritt Wever co-starring; the film has no U.S. release date yet.
• American Eagle says the Sweeney campaign led to sold‑out items, “unprecedented” new customer acquisition, and a one‑day share surge of roughly 30–35% tied to its earnings update.
• The ads drew cultural and political attention, with critics alleging eugenics overtones and conservative figures, including President Donald Trump, publicly praising Sweeney; the brand says the campaign “is and always was about the jeans.”