Overview

• Samsung set a three-year target to deploy 1 billion AI devices, anchoring its “Ambient AI” home strategy that adapts to temperature, light, sound and movement.
• New Samsung hardware includes a Bespoke AI robot vacuum with 100-degree steam cleaning and transparent-liquid detection, a 115-inch Micro RGB TV, a battery-powered Movingstyle touchscreen TV and a portable Sound Tower speaker.
• LG’s IFA showcase centers on ThinQ ON as an evolved home hub coordinating appliances, alongside Europe-specific, energy-efficient launches such as AI-compressor refrigerators with Zero Clearance Hinge, updated washers and dryers, and new robot vacuums.
• Philips Hue introduced a redesigned Bridge Pro that manages up to 150 lights and enables MotionAware so Hue bulbs act as motion sensors, with new bulbs supporting Matter-over-Thread.
• Third-party exhibitors broadened the AI-home push with Eufy’s Marswalker stair-climbing platform for robot vacuums, Ecovacs’ fast-charging Deebot X11 Omnicyclone, Anker’s SOLIX Solarbank home-energy system, and Soundcore’s Nebula X1 Pro 4K projector.