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At IAA 2025, Mercedes and BMW Debut Flagship EVs as Volkswagen Targets Small-Car Surge

Industry leaders warn sparse charging plus high power costs could blunt these launches.

Overview

  • Mercedes unveiled the GLC 400 EQ with an 800‑volt platform, and reports cite a 94 kWh pack, up to 713 km WLTP range and 330–400 kW peak charging, reflecting inconsistent published figures.
  • BMW presented the iX3 with manufacturer‑stated 109 kWh battery capacity, 805 km WLTP range, 400 kW charging and a €68,700 starting price.
  • Volkswagen launched a four‑model small‑EV family—ID. Polo, ID. Cross, Škoda Epiq and Cupra Raval—targeting 20% share of Europe’s electric small‑car segment, with production in Spain, prices from just under €25,000 and market entries beginning 2026.
  • Trade groups say EV new registrations have plateaued around 18% and urge better urban charging and lower electricity prices, as executives press policymakers for looser CO₂ rules and transitional measures.
  • Mercedes also teased an electric C‑Class for roughly next year, with company circles pointing to a range goal above 800 km, while BMW and Mercedes plan to keep combustion versions of their GLC and X3 lines on sale.