Overview
- Google marked the anniversary by promoting new agentic tools that automate campaign optimization and scale creative generation across its ad platform.
- Recent search pages now feature AI-tailored answers above ads and traditional links, a placement experts say may reduce impressions and click-throughs.
- Google has begun inserting advertising into AI-generated responses, yet ad-tech executives note a single summary can replace an entire results page of inventory.
- Publishers express concern that AI summaries lessen the need to visit websites, threatening traffic-dependent business models.
- Observers argue Google’s Ads infrastructure and reach across Search and YouTube position it to adapt, with Bank of America estimating daily active users up 13% year over year.