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At 175, Black Forest Cuckoo Clocks Pursue UNESCO Status as Market Softens

Industry leaders point to a soft US market, with demand down from earlier years.

Overview

  • Industry estimates put annual sales at about 150,000 mechanical cuckoo clocks, a lower level than in the past.
  • The United States remains the key export destination, yet demand there has weakened and some makers have closed in recent years.
  • The Association of the Black Forest Clock is advancing a bid for UNESCO intangible cultural heritage recognition and has launched an origin seal to certify authentic regional production.
  • Manufacturers such as Anton Schneider still carve in-house and source movements and parts locally, underscoring the craft’s regional supply chain.
  • Producers are broadening offerings with battery-powered models and modern designs, including works popularized by artist Stefan Strumbel and large tourist showcase pieces.