At 100, Dick Van Dyke Technically Ages Out of LEGO’s ‘4–99’ Label

Overview

• Dick Van Dyke marked his 100th birthday, prompting renewed attention to age labels on popular toys.
• Many LEGO sets list recommended ages as 4–99, placing a centenarian outside the printed range on a technicality.
• There has been no announcement, enforcement, or comment from The LEGO Group, and packaging remains unchanged as of December 21.
• Fans responded with affectionate humor, sharing jokes, mock outrage, and petitions suggesting exceptions or revised wording like 4–99+.
• Coverage frames the moment as a lighthearted commentary on how marketing categories can feel arbitrary when confronted with exceptional longevity.