Overview
- Asus told investors that sales of the higher‑end ROG Ally X have exceeded expectations, leaving those variants in short supply.
- The company says it is working with key component suppliers to ramp production and close the near‑term supply gap.
- The third‑generation ROG Ally launched last month with Xbox branding after what Asus called deeper collaboration with Microsoft.
- Eurogamer reports UK pricing at £799 for the premium model and £499 for the base model, noting price criticism alongside strong uptake.
- Coverage frames the Ally X as a Windows handheld positioned against Valve’s Steam Deck, with reviewers highlighting its versatility.