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ASUS Stockpiles to Cushion DRAM and NAND Price Surge

The company expects limited fourth‑quarter impact after early moves to extend inventory cycles.

Overview

  • Co-CEO Hu Shubin said ASUS built about two months of component and finished-goods inventory by the end of Q3 2025 to counter rising memory costs.
  • ASUS will adjust its product mix and use flexible, dynamic pricing in retail channels based on overall costs and customer demand.
  • The company plans to deepen cooperation with upstream memory suppliers and further reserve inventory to stabilize supply.
  • ASUS attributes the industrywide memory price increases to a supply-demand imbalance driven by AI server demand and limited DRAM capacity expansion in recent years.
  • Q3 revenue reached NT$189.907 billion, up 21% year over year, with business mix at 29% consumer, 41% gaming, and 30% enterprise, and enterprise revenue doubling from a year earlier.