Overview
- Asus confirmed at a company event in Taipei that it will not release new smartphones in 2026, halting ROG Phone and ZenFone refresh cycles.
- The firm will channel investment into AI‑centric systems, robotics, and commercial PCs, prioritizing products it believes can scale with rising AI demand.
- Asus plans to build AI servers for clients running various AI models and related platform hardware.
- Existing ROG Phone and ZenFone users will continue to receive software updates and service support.
- News18 characterizes the shift as a long‑term strategy and situates it within an industry move toward AI data‑center hardware, though a permanent exit from phones is not confirmed.