Overview
- Shih said Asus will no longer add new mobile phone models and is putting its smartphone business into an open‑ended pause.
- The company will focus investment on AI hardware such as robots and smart glasses, plus commercial PCs and AI server products.
- Asus stated that existing ZenFone and ROG Phone users will continue to receive software updates, service and warranty support.
- Reporting ties the retreat to slowing smartphone demand, rising memory costs and Asus’s sub‑1% global share squeezing margins.
- Coverage of the remarks relies on translated comments to Taiwanese media, leaving a possible return unspecified but not ruled out.