Overview
- Chairman Jonney Shih said on January 16 that Asus "will no longer add new mobile phone models in the future."
- Zenfone and ROG Phone will not get 2026 refreshes as new handset development pauses.
- Asus pledged continued software updates, warranty coverage, and service for current device owners.
- Resources are shifting to AI-focused efforts, including commercial PCs, AI servers, robotics, and AI glasses such as the ROG XREAL R1 shown at CES 2026.
- The company framed the move as a response to an AI-driven market shift, with the length of the smartphone hiatus left undefined.