Overview
- Asus confirmed to telecom channels that no new Zenfone or ROG models are planned for 2026, according to Digitimes.
- Maintenance, software updates, and warranty services for existing phones will continue without change, the company said.
- The company emphasized that smartphone operations persist, leaving open the possibility of future devices beyond this pause.
- The clarification follows reports from Taiwanese distributors who could not obtain Asus handsets and expected operations to end on December 31, 2025.
- The pause reflects prolonged challenges for PC-origin vendors in smartphones, following Asus’s 2018 NT$62 billion write-down and ongoing cost pressures.