Overview
- Asus confirmed it has no plans to introduce new smartphone models in 2026.
- The company told telecom channels that smartphone operations continue with maintenance, software upgrades, and warranty support for existing Zenfone and ROG devices.
- Taiwanese distributors previously reported they could not order new Asus phones, which fueled speculation about a shutdown after December 31, 2025.
- Coverage points to rising DRAM and NAND costs plus intense market competition as key pressures on margins for smaller vendors.
- Asus limited its 2025 lineup to the Zenfone 12 Ultra and ROG Phone 9 series, which are slated to keep receiving updates such as Android 16.