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ASUS GPU Prices Surge, Leaving Consumers Facing Steep Costs

ASUS has significantly increased prices for its RTX 5090 and RX 9070 GPUs, with some models now costing up to 1.68 times their original MSRP, as AMD pledges to stabilize prices with restocking efforts.

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XFX Swift Radeon RX 9070 OC graphics card on a grey background with a gradient
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Overview

  • ASUS has raised the price of its RTX 5090 Astral OC model by $280 in one month, now priced at $3,359.99, almost 1.68 times its original MSRP of $1,999.
  • The Radeon RX 9070 XT Prime OC model from ASUS now costs $719, $120 above its $599 MSRP, with other RX 9070 models seeing similar increases.
  • Rising production costs for GPUs and VRAM are cited as key factors behind the price hikes, with ASUS and other vendors profiting minimally from coolers and packaging.
  • The GPU market is constrained by limited availability and high demand, echoing the challenges of the pandemic-era chip shortage, though scalpers are no longer the primary driver of high prices.
  • AMD has committed to restocking its RX 9070 and RX 9070 XT GPUs at consumer-friendly prices, aiming to improve accessibility and stabilize the market.