Overview

• ASUS has raised the prices of its RTX 5090 and RX 9070 series GPUs, with some models now priced as high as 1.68 times their original MSRPs.
• The ASUS ROG Astral LC RTX 5090 remains at $3,410, well above its $2,800 MSRP, while the air-cooled model saw a $280 increase to $3,360.
• The Prime RX 9070 XT OC model now costs $719, $120 above its $599 MSRP, while the base RX 9070 has increased by $110 to $659.
• Unlike previous GPU price surges driven by scalpers, this inflation is attributed to manufacturers and retailers raising prices, citing increased production costs.
• AMD has pledged to prioritize restocking its RX 9070 series GPUs at more affordable prices, offering a potential relief for consumers navigating the inflated market.