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Astronomer’s Interim CEO Harnesses Gwyneth Paltrow Campaign to Recenter Data Platform Focus

Pete DeJoy praised employee resilience in a LinkedIn post quoting Paltrow to underscore the company’s commitment to its Apache Airflow–based Astro platform.

Overview

  • The board’s formal investigation into the mid-July Coldplay concert incident continues as Pete DeJoy remains interim CEO following the resignations of Andy Byron and Kristin Cabot.
  • On July 27, Astronomer rolled out a tongue-in-cheek Maximum Effort video featuring Gwyneth Paltrow answering viral questions without addressing the scandal and pivoting to highlight data workflow automation.
  • In a July 29 LinkedIn post, DeJoy cited Paltrow’s line about returning to “what we do best” and thanked the company’s 300-plus employees for supporting customers and each other.
  • The celebrity-led PR push aims to steer attention back to Astronomer’s Astro platform powered by Apache Airflow and publicly lauds staff for maintaining continuity.
  • The Cincinnati-based firm is emphasizing its recent $93 million Series D funding round to reassure customers and investors of its DataOps leadership.