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Astronomer Taps Gwyneth Paltrow to Spotlight Data Automation After KissCam Spectacle

The tongue-in-cheek campaign follows executive resignations, signaling a governance reset ahead of the Beyond Analytics conference.

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Photo collage of the Coldplay 'kiss cam' clip appearing to show a tech CEO and his head of HR embracing on a strip of analog film

Overview

  • Gwyneth Paltrow appears in a humorous video as Astronomer’s “very temporary” spokesperson, fielding public questions and promoting its DataOps and AI pipeline services.
  • Former CEO Andy Byron and HR chief Kristin Cabot resigned after being caught on a KissCam at a Coldplay concert, and Pete DeJoy has stepped in as interim CEO.
  • Astronomer’s board investigation into senior leadership conduct remains active as the company emphasizes accountability standards.
  • Despite the media storm, the New York-based firm reports uninterrupted operations in its core data workflow automation business.
  • Astronomer is leveraging its viral visibility to drive registrations for its upcoming Beyond Analytics event in September.