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Astronomer Hires Gwyneth Paltrow to Steady PR After Executives’ Kiss-Cam Exits

Astronomer is turning to the Oscar-winning actress to steer attention back to its Apache Airflow services.

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Photo collage of the Coldplay 'kiss cam' clip appearing to show a tech CEO and his head of HR embracing on a strip of analog film

Overview

  • The board launched a formal inquiry after a kiss-cam moment at Coldplay’s July 16 Gillette Stadium concert showed CEO Andy Byron and Chief People Officer Kristin Cabot embracing.
  • Byron resigned July 19 and Cabot stepped down July 24, leaving the New York startup under interim leadership.
  • Over the weekend of July 25–26, Astronomer released a video starring Gwyneth Paltrow as a temporary spokesperson to highlight its core data pipeline automation services.
  • In the promotional clip, Paltrow cheekily sidesteps scandal-related questions to promote the company’s Apache Airflow offerings and upcoming events.
  • The kiss-cam episode drove a social media frenzy and a 20% jump in Coldplay streams, illustrating the cross-sector impact of online virality.