Overview
- Astrid Lindgren AB confirmed it has filed a lawsuit in Sweden challenging Pipi Beverages’ registration of the name “Pipi.”
- Pipi Beverages said it was surprised by the reports, has not received official notice, and denies any link to Pippi Longstocking.
- The company stated it has no plans to enter the Swedish market despite holding a Swedish trademark registration.
- The drink has been sold in Croatia since 1971, with earlier labels showing a blond, braided girl resembling the book character before a more recent update.
- No court decisions or detailed case filings have been reported, and the matter now proceeds through Swedish authorities.