Aston Martin’s Losses Nearly Double as Firm Prepares for New Model Launches
The luxury carmaker faces significant financial challenges, with losses widening in the first quarter of 2024 amid a strategic transition.
- Aston Martin reported a near doubling of losses in Q1 2024, with a significant drop in SUV sales contributing to a 10% decrease in overall revenue.
- The company is undergoing a transition, ceasing production of older models to make way for four new models by year-end, including a V12 flagship sports car.
- Shares in Aston Martin fell sharply, reflecting investor concerns over the company's financial health and strategic direction.
- Executive Chairman Lawrence Stroll criticizes government policies pushing for rapid electric vehicle adoption, suggesting they outpace consumer demand.
- Aston Martin aims for a financial turnaround with a shift to a made-to-order sales model and significant refinancing efforts completed in March.