Aston Martin Delays First EV Launch to 2026 Amid Low Consumer Demand

The luxury carmaker shifts focus to plug-in hybrids as consumers show preference for traditional sports car experience.

Aston Martin has postponed the launch of its first electric vehicle (EV) to 2026, citing low consumer demand for high-priced battery electric vehicles.
The luxury carmaker had initially planned to release its first EV in 2025 but will now focus on plug-in hybrid models as a transitional solution.
Executive chairman Lawrence Stroll highlighted that consumers still desire the traditional sports car experience, including the sound and feel of petrol engines.
The decision comes amid broader industry concerns over the pace of transition to electric vehicles, with other manufacturers also slowing their EV plans.
Aston Martin reported a reduction in annual losses and plans to invest significantly in new technologies and product development over the next five years.