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Assassin’s Creed Shadows Leads March Sales as US Video Game Market Declines

Ubisoft's latest release becomes the second-best-selling game of 2025, while hardware spending hits its lowest March total since 2019.

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Overview

  • Assassin's Creed Shadows ranked as the best-selling game in the US for March 2025 and the second-best-selling game of the year, following Monster Hunter Wilds.
  • The game achieved the third-largest launch month in series history, trailing only Assassin's Creed 3 and Assassin's Creed Valhalla in dollar sales.
  • March 2025 saw a 6% year-over-year decline in total US video game spending, with hardware sales dropping 25% to $286 million, the lowest March total since 2019.
  • Digital-only hardware models accounted for 75% of Xbox Series and 50% of PlayStation 5 sales year-to-date, reflecting a shift in console purchasing trends.
  • Other notable March releases include MLB: The Show 25, WWE 2K25, and Split Fiction, which debuted in the top five of the monthly sales charts.