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Assassin's Creed Shadows Becomes Ubisoft's Second-Biggest Launch in Franchise History

The Feudal Japan-set entry has reached over two million players within days, with strong sales driven by its return to Steam and critical acclaim.

L: Elon Musk during a Cabinet Meeting in the Cabinet Room of the White House March 24, 2025 in Washington, DC, R: A package of the Assassin's Creed Shadows video game on the shelves of an electronics store in Tokyo on March 20, 2025.
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Yasuke next to a Viking
Naoe looking at Elon Musk

Overview

  • Assassin's Creed Shadows achieved the second-highest day-one sales revenue in the series, trailing only Assassin's Creed Valhalla.
  • The game reached over two million players just days after its March 20, 2025, launch, marking a significant milestone for Ubisoft.
  • Ubisoft emphasized the role of Steam, which accounted for 27% of activations, in the game's commercial success following the company's return to the platform.
  • While receiving positive reviews with an 81% approval rating on Steam, Shadows has yet to surpass franchise favorites like Odyssey and Black Flag in critical rankings.
  • The game's success comes at a crucial time for Ubisoft, which has faced financial struggles and underperforming releases in recent years.