Assassin's Creed Shadows Becomes Ubisoft's Second-Biggest Launch in Franchise History

The Feudal Japan-set entry has reached over two million players within days, with strong sales driven by its return to Steam and critical acclaim.

Assassin's Creed Shadows achieved the second-highest day-one sales revenue in the series, trailing only Assassin's Creed Valhalla.
The game reached over two million players just days after its March 20, 2025, launch, marking a significant milestone for Ubisoft.
Ubisoft emphasized the role of Steam, which accounted for 27% of activations, in the game's commercial success following the company's return to the platform.
While receiving positive reviews with an 81% approval rating on Steam, Shadows has yet to surpass franchise favorites like Odyssey and Black Flag in critical rankings.
The game's success comes at a crucial time for Ubisoft, which has faced financial struggles and underperforming releases in recent years.